{"id":1347,"date":"2015-02-10T18:56:56","date_gmt":"2015-02-10T23:56:56","guid":{"rendered":"http:\/\/debjnelson.com\/?page_id=1347"},"modified":"2021-02-06T17:55:21","modified_gmt":"2021-02-06T22:55:21","slug":"the-art-of-the-investigative-interview","status":"publish","type":"page","link":"http:\/\/debjnelson.com\/?page_id=1347","title":{"rendered":"Art of the Investigative Interview"},"content":{"rendered":"


\n\"Screen<\/a>PREPARATION<\/strong><\/p>\n

PLAN. Before proceeding, take time for mental preparation. Ask yourself what you hope to get from the interview. What information? What documents? What video\/audio? Jot down the topics you want to hit on. (Avoid long lists of specific, pre-worded questions. Instead, identify specific facts you need to get.) What concerns is this person likely to have about talking, and what might you say to alleviate them?<\/p>\n

STRATEGIZE. What information do you want to disclose to this person about what you\u2019re doing and what you know or don\u2019t know? What are you going to say when you\u2019re asked what the story is about? I believe in being honest — though fairly general early in the research process, because you really don\u2019t know yet what the ultimate story will be. You don’t want to lock into a detailed thesis that’s likely to change as you go along.<\/p>\n

RESEARCH. You\u2019ll inspire confidence–and confidences–if you know something about the person you\u2019re interviewing and the topic you\u2019ll be discussing. Do the basics: Check their LinkedIn profile and Twitter feed, search the Web and clips; review any relevant laws, regs, reports.<\/p>\n

Image above by twenty_questions (cc). Image below by cfinke (cc).<\/em><\/span><\/p>\n

GETTING THE INTERVIEW\u00a0<\/strong><\/p>\n

APPROACH. Should you knock or call or email or DM? Face-to-face generally is best, if you have time, easy access and don\u2019t have to run through a defensive line of handlers, administrative assistants, deputies, etcetera. If access isn\u2019t direct, leave a message AND send an email with a brief but intriguing description of why you want to talk to him\/her. If they’re active on social media, try a DM. If you don\u2019t succeed, try again. Don\u2019t wait days \u2013 try again before the end of the day and then first thing the next day. One last try on deadline can be effective. See more on that below.\"Screen<\/a><\/p>\n

ANTICIPATE. Have a hook \u2014 an opening line that, like a good lede, makes the person want to talk to you to find out more. Did someone mention them in conversation? Did you come across their name in a public record? \u00a0Get to the point of your inquiry quickly. I’ve found that disarming honesty works better than deception or manipulation. So does\u00a0confidence. Your\u00a0voice should reflect your firm belief that the people you\u2019re calling should talk to you. If you express doubts, they\u2019ll have doubts.<\/p>\n

LET\u2019S TALK ABOUT IT. If your subject doesn\u2019t want to talk to you, ask why. Is it a just a time issue? When would be a better time? OR I won\u2019t take more than five minutes of your time. Have they had a bad experience with reporters? Don\u2019t defend the profession. Explain why their experience with you will be different, and make sure it is. Remember that talking with a reporter can be scary to many people. They\u2019re handing over control of their thoughts and words to a stranger.<\/p>\n

BOTTOM LINE. If the person potentially will appear in a bad light in the story, explain that the story’s going to run with or without the interview,\u00a0and it’s better to have his\/her viewpoint reflected. That line of argument has the advantage of being true.<\/p>\n

LAST RESORT: Give a source background status if that’s the only way s\/he’ll talk. First ask why and see if there’s another way to address the concerns. But don’t tum anyone away just because s\/he won’t go on the record. Background information is invaluable for leads. Ask where to find records and people to\u00a0corroborate. And there’s a good chance you can persuade the person to go on the record later with some or all of the information. You might even accomplish this by the end of the interview, if you’ve made him\/her feel more comfortable with you.<\/p>\n

SECOND CHANCE: If you get shot down, give a few days\/weeks\/months and try again. And again. People change their minds about talking when they\u2019ve had time to think. If you don\u2019t call back, it\u2019s a missed opportunity for both of you.<\/p>\n

THE CONVERSATION<\/strong><\/p>\n

A WORD ABOUT STYLE. Some reporters are cross-examiners. Some are conversational. Others change approaches to fit the situation. The most effective interviewing style is the one that feels right to you.<\/p>\n

IT\u2019S NOT ABOUT YOU. Focus on your subject \u2013 her words, his voice, her body language. Forget about yourself \u2013 your nervousness, your life, your opinions.<\/p>\n

IT\u2019S NOT ABOUT YOUR LIST OF QUESTIONS. Make it a conversation not an inquisition. LISTEN to your subject\u2019s responses. Ask follow up questions. Also: Learn to take notes without looking at your pad.<\/p>\n

JUST THE FACTS. Conclusions and opinions are fine, but make sure to probe your subject for the underlying facts. Ask, “How do you know that?” Get numbers, examples, documents.<\/p>\n

THE SHAPE. John Brady, author of \u201cThe Craft of Interviewing,\u201d describes two \u201cshapes\u201d of interviews:<\/p>\n

\"ScreenThe funnel. The interview begins with an open-ended question that allows the interviewee to pick the initial direction the conversation goes.<\/p>\n

What are the benefits of nuclear warfare, Mr. President?\u00a0<\/em>The reporter then probes the subject\u2019s responses with more specific questions. When and where has it\u00a0<\/em>produced those spectacular sunsets that you mention?<\/em><\/p>\n

The inverted funnel. The interview begins with a \u201chard, fast specific question, then ascends to more general ground.\u201d Rather than,\u00a0What\u2019s it like to be this season\u2019s American Idol,<\/em> you might say, Tell\u00a0me about your day, starting with when you woke up this morning.<\/em><\/p>\n

CHRONOLOGY. Ask people to tell you what happened in chronological order. And then what happened?<\/em> It’s easier for people to remember details if you have them go step by step in the order things occurred. This works for accidents, complicated business deals, sports plays, life stories.\u00a0 After finishing the chronology, go back through it for more detail.<\/p>\n

SLOW MOTION. Stop or, if recording, mark and revisit interesting and important moments in the chronology to get the kind of rich detail you need to be able to recreate scenes.<\/p>\n

STOP ACTION. When the subject tosses out a key fact during the chronology, stop and ask how she\u00a0knows it. Who else or what document could back it up?<\/em> This will help determine what weight to give\u00a0the information and provide a roadmap for turning an oral allegation into a documented fact. Don’t be\u00a0shy about asking for anything – a company phone book, medical reports, private phone books, etc.<\/p>\n

SILENCE IS GOLDEN. We’re conditioned to think silence is awkward. You’ll feel a strong temptation to talk when they occur — but your subject will too. Let them fill the silence.\u00a0For the same reason, pause after your subject finishes answering your question before asking the next one.<\/p>\n

FACTS EVASION. Listen\u00a0carefully to hear if they answer the question you’ve asked. If not, ask again. Q: Did you give the contract to your friend? A: It\u2019s against our conflict of interest policy to give contracts to friends.<\/em>\u00a0Q: Despite the policy, did you give the contract to your friend?<\/em> If the person continues to avoid answering, be politely direct. I\u2019m picking up that you don\u2019t want to answer that question. Why is that?<\/em><\/p>\n

DISCOVER TRUTH v UNCOVER LIES. Do you want to document the lie or extract the truth? For the former, take detailed note of facts\u00a0that can be proven true or false. Encourage accuracy and truthtelling\u00a0by alerting the person\u00a0early and often in the interview\u00a0to any evidence\u00a0you’ve uncovered that contradicts what s\/he is saying.<\/p>\n

THE OTHER SIDE. Ask the person what his\/her critics would say about him. If interviewing about a controversial issue, ask what the other side will say to you and what his\/her response to that would be. This also is a great time saver.<\/p>\n

REVIEW. At the end of the interview, go over your notes with people. This will prompt them to add\u00a0more details. It will also give them more confidence in you, because they’ll see how fastidious you\u00a0are about accuracy. Once they’ve gained some confidence in you, you’re more likely to have\u00a0success getting off-the-record comments onto the record.<\/p>\n

OFF\/ON THE RECORD. If there is an off-the-record quote or information that turns out to be essential to the story, tell the source exactly how you’d like to use it in the story. Put it in context, so s\/he can make a\u00a0more informed judgment about whether the benefit is greater than any perceived harm.<\/p>\n

CLOSER: MAY I HAVE\u2026.? Ask for reports, documents, etcetera while in the person\u2019s office\u2014even after hostile interviews. Don\u2019t assume the person will say no. It never hurts to ask. Don’t leave any conversation without asking?\u00a0Who else should I talk to? Do you have their contact information? May I say you referred me?\u00a0What else should I be looking at?<\/em><\/p>\n

KEEP THE DOOR OPEN. Engage your interviewees in the reporting process. At the end of each meeting, call or email, be sure to leave the door open for talking again. Explain that you\u2019re going to be doing additional reporting and that you\u2019ll be contacting other people. Tell them you\u2019ll let them know what you find out. They\u2019re more likely to come back to the phone if they\u2019re going to get something out of it. Tell them you’ll go over the story with them before publishing, if they’re available, to make sure you’ve got it right. Note that you’re NOT saying you won’t publish without their approval — just that you’ll give them a chance to correct any factual errors and raise objections IF they make themselves available before publication.<\/p>\n

A WORD ABOUT EMAIL\u00a0<\/strong><\/p>\n

Government and corporate officials often ask for \u201cwritten questions\u201d by email. You can protest. But if you can\u2019t change their minds, you\u2019ve got to sit down and start typing. With a little thought, you can turn \u201cwritten questions\u201d into a productive email interview:<\/p>\n

1. Don\u2019t write interrogatories. Write strategic paragraphs. Salt your questions with helpful background information and supporting evidence that might discourage a deceptive or evasive response. Strive for a conversational tone.<\/p>\n

2. There\u2019s obviously no advantage to saving a surprise question for the end of the email, as you might do in a face-to-face or phone interview. You\u2019ve got to be upfront about where you\u2019re going–or save the zinger for a follow-up email.<\/p>\n

3. Keep the conversation going.\u00a0Always send a follow-up email with more questions.<\/p>\n

4. Take advantage of the fact that you have the subject\u2019s full attention without interruptions or angry outbursts or the ability to toss you out of the office. Use the opportunity to ask the tough questions directly and with specificity. Wasn\u2019t voting on a bill that helped a business partner a conflict of interest? Did the business partner cut you in on a great deal in exchange for the favor? Did you ever discuss the deal and the vote in the same conversation and, if so, where did that conversation take place?<\/em> And so on. You may not always get answers, but it won\u2019t be because you didn\u2019t ask them.<\/p>\n

5. Assume the recipient is going to forward your emails and post them on the Web \u2013 or that you are. Re-read them with that in mind before you press the send button. Ask a trusted colleague or editor to read your correspondence for unintended nuances, tone and libel. Avoid sarcasm and humor, which generally don\u2019t translate well in email.<\/p>\n

FINAL CALL\"Screen<\/a><\/strong><\/p>\n

After you\u2019ve crafted your story, before you publish\/post\/air, make another round of calls to sources & subjects to go over what the story is going to say.\u00a0 This is an opportunity to:<\/p>\n

1. Persuade people to put their comments on the record.<\/p>\n

2. Identify minor or major errors of fact. You will find some.<\/p>\n

3. Shake loose information they\u2019ve been holding back.<\/p>\n

4. Obtain admissions & confessions\u2014or a preview of their public response to your story so you can make sure it includes the information your audience will need to assess its accuracy.<\/p>\n

5. Give the people you\u2019re investigating one last, good-faith shot. They may never agree with your conclusions, but they\u2019ll feel better about the process. And they may confirm facts, spot errors, fill holes and volunteer new information.<\/p>\n

Do the final call by phone. Tell them you are doing a fact check. Encourage them to point out any factual errors, no matter how small, and to provide the accurate information. If you disagree on some facts, provide your evidence and ask for theirs. Remember, this is not seeking their approval, just their input.<\/p>\n

— Deborah Nelson<\/p>\n","protected":false},"excerpt":{"rendered":"

PREPARATION PLAN. Before proceeding, take time for mental preparation. Ask yourself what you hope to get from the interview. What information? What documents? What video\/audio? Jot down the topics you want to hit on. (Avoid long lists of specific, pre-worded questions. Instead, identify specific facts you need to get.) What concerns is this person likely … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1264,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/debjnelson.com\/index.php?rest_route=\/wp\/v2\/pages\/1347"}],"collection":[{"href":"http:\/\/debjnelson.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/debjnelson.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/debjnelson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/debjnelson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1347"}],"version-history":[{"count":0,"href":"http:\/\/debjnelson.com\/index.php?rest_route=\/wp\/v2\/pages\/1347\/revisions"}],"up":[{"embeddable":true,"href":"http:\/\/debjnelson.com\/index.php?rest_route=\/wp\/v2\/pages\/1264"}],"wp:attachment":[{"href":"http:\/\/debjnelson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}